As such, they do not indicate source and cannot function as trademarks. They’re merely the common, everyday name for your goods or services. Everyone can benefit from being stronger than they are now, and Silverback. Generic trademarks aren’t even trademarks. Silverback Strength and Conditioning, Reno, Nevada.
#Silverback strength trademark skin
For example, the word “bronzer” for suntan oil would be descriptive of an oil that helps bronze the skin and wouldn’t be registered alone as a trademark for those goods, while Coppertone® is a suggestive, registered trademark for sun-tanning products. Descriptive trademarks immediately give an idea of what the goods or services are, while suggestive trademarks allude to the goods or services. You may wonder how descriptive and suggestive trademarks differ. “Bed & breakfast registry” for lodging reservations services.Some examples of descriptive trademarks are: They’re only registrable in certain circumstances, such as your trademark gaining distinctiveness through extensive use in commerce over many years. These include descriptive and generic trademarks.ĭescriptive trademarks merely describe some aspect of your goods or services without identifying or distinguishing the source of those goods or services. Weak trademarks are hard to protect against competitors and often are not federally registrable. The trademark gives the impression that using Coppertone® suntan oil will make your skin shimmer like copper. Suggestive trademarks are words that suggest some quality of the goods or services, but don’t state that quality of the goods or services outright. Consider Coppertone® for sun-tanning products. But, Apple® has been registered as a trademark for computers. Think of the term “apple.” If an apple orchard tried to register the word “apple” as a trademark for the type of apples they grow, that trademark wouldn’t be registerable. For example, Exxon® for petroleum or Pepsi® for soft drinks.Īrbitrary trademarks are actual words that have no association with the underlying goods or services. They only have meaning in relation to their goods or services. These trademarks include fanciful, arbitrary, or suggestive trademarks.įanciful trademarks are invented words. Strong trademarks are typically creative or unique, setting you apart from your competitors. You want your trademark to be strong or “hot,” as opposed to weak or “cold.” Acceptable trademarks Weak trademarks are descriptive or generic. Strong trademarks are suggestive, fanciful, or arbitrary. Weak trademarks can be difficult and costly for you to defend because they don’t have the same legal protections as stronger trademarks. The stronger your trademark is, the more easily you can prevent others from using it without your permission. This means your trademark quickly and clearly identifies you as the source of your goods or services. It’s important to have a strong trademark that is inherently distinctive.
0 kommentar(er)
